Digital Marketer

What Do They Do?

  • Imagine a company wants more people to know about its products.
  • Someone should create social media posts, online ads, and marketing ideas to attract customers.
  • That person is called a Digital Marketer.
  • 👉 In simple words: Digital Marketers promote businesses and products using the internet and social media.

🎓 How to Become a Digital Marketer

These digital marketing courses help students learn social media marketing, online advertising, content creation, branding, SEO, and customer engagement skills.

BBA in Digital Marketing

Duration: 3 Years

Eligibility: Clear Class 12th from any stream with a minimum of 50% marks.

Entrance Exam: CUET UG / NMIMS-NPAT / SET / AIMA UGAT / University Entrance Exams.

BMS (Bachelor of Management Studies) in Marketing

Duration: 3 Years

Eligibility: Clear Class 12th from any stream (Commerce preferred).

Entrance Exam: CUET UG / IPU CET / Merit-based admission / University Entrance Exams

B.Com in Digital Marketing

Duration: 3 Years

Eligibility: Clear Class 12th from any stream (Commerce preferred).

Entrance Exam: CUET UG / IPU CET / Merit-based admission / University Entrance Exams

B.Sc in Digital Marketing

Duration: 3 Years

Eligibility: Clear Class 12th from a recognized board. Specific eligibility may vary by college.

Entrance Exam: University Entrance Exam

📝 Exam Details

(Click on the exam name to see full details)

CUET UG NMIMS NPAT IPU CET AIMA UGAT Merit Based Admission University Entrance Exams

Note: After 12th, students can enter digital marketing through management, marketing, media, or communication-related courses.

These postgraduate digital marketing courses help students learn advanced branding, online advertising, SEO, content strategy, analytics, and marketing management skills.

MBA in Digital Marketing

Duration: 2 Years

Eligibility: Hold a Bachelor’s degree in any field with a minimum of 50% marks.

Entrance Exam: CAT, XAT, NMAT, SNAP, or CMAT.

M.Sc in Digital Marketing

Duration: 2 Years

Eligibility: Graduation in any discipline from a recognized university.

Entrance Exam: University Entrance Exam / AAFT GET

Post Graduate Diploma in Digital Marketing (PGDDM)

Duration: 1 Year

Eligibility: Graduation in any stream.

Entrance Exam: Mostly merit-based or direct admission.

MBA in Marketing Management

Duration: 2 Years

Eligibility: Bachelor’s degree from a recognized university.

Entrance Exam: CAT, MAT, XAT, CMAT, or state MBA entrance exams.

M.A. in Digital & Creative Marketing

Duration: 2 Years

Eligibility: Pass a UG degree from a recognized university with a minimum of 50% marks in aggregate.

Entrance Exam: Personal Interview / Merit-based Admission.

📝 Exam Details

(Click on the exam name to see full details)

CAT XAT NMAT SNAP CMAT State MBA Exam AAFT GET Personal Interview Merit Based

Note: After graduation, students can specialize in digital marketing through MBA, PGDM, or diploma programs focused on branding, online marketing, and analytics.

These certification courses help students learn SEO, social media marketing, online advertising, branding, content creation, and digital marketing analytics.

Google Digital Marketing & E-commerce Certificate

Duration: 3–6 Months

Eligibility: No prior experience or degree required.

Provider: Google

Certificate Program in Digital Marketing & Analytics

Duration: 6 Months

Eligibility: Open to all

Provider: Indian Institute of Management (IIM) Mumbai

Certificate Programme in Digital Marketing

Duration: 6 Months

Eligibility: Minimum Graduate or Diploma Holder (10+2+3)

Provider: Indian Institute of Technology Delhi (IIT Delhi)

Digital Marketing Certification Course

Duration: 3 Hours 24 Minutes

Eligibility: No prior experience or degree required.

Provider: HubSpot Academy

Note: Certification courses help students improve online marketing, advertising, branding, analytics, and content creation skills used by modern companies and businesses.

Note:

(Age limits, marks, and admission process may vary depending on the college or state.

Below are some colleges that offer these courses.

These courses are available in many colleges and universities across India. You can choose colleges based on your location, budget, and entrance exams.)

🏛️ Colleges offering these courses in India

(Tap on a college to view the details)

After Class 12

SRM Institute of Science and Technology (SRMIST), Kattankulathur, Tamil Nadu Government College, Rajahmundry, Andra Pradesh NMIMS (Narsee Monjee Institute of Management Studies), Mumbai Amity University, Kolkata, West Bengal Loyola Academy of Degree & PG College, Telangana Institute of Management Studies (IMS), Noida, Uttar Pradesh Shaheed Sukhdev College of Business Studies (SSCBS), Delhi University Indian Institute of Management (IIM), Kerala Asian Academy of Film & Television (AAFT), Noida, Uttar Pradesh

After Graduation

SRM Institute of Science and Technology (SRMIST), Tamil Nadu Visvesvaraya Technological University, Mysuru Campus, Karnataka Amity University (Online) IIDE (Indian Institute of Digital Education), Mumbai Manipal School of Commerce & Economics, Manipal, Karnataka

Certifications & Online Courses

Google Indian Institute of Management (IIM), Mumbai Indian Institute of Technology (IIT) Delhi, New Delhi HubSpot Academy Coursera
STEP 1

Imagine you are working as a Digital Marketer for a company.

STEP 2

The company wants more people to know about its products online.

STEP 3

You create social media posts, online ads, and marketing campaigns.

STEP 4

You check how many people viewed, liked, and clicked the advertisements.

STEP 5

Because of your marketing, more customers started visiting the website and business grows.

STEP 6

If you enjoy social media, creativity, communication, and online marketing, this career may suit you.

Where do Digital Marketers work? (Job Roles + Growth)

Digital Marketers work in : Digital marketing agencies, Advertising agencies, e-commerce companies, Social media and content companies, Media and publishing companies, Online education platforms, Technology companies, and in-house marketing teams of brands and businesses.

🟢 Beginner Roles

Social Media Executive

(After 12th Pass + Meta Certificate)

Creates posts, schedules content, and replies to customer comments.

SEO Executive

(After Google Analytics / SEO Certification)

Improves website content to rank higher on Google search results.

Content Marketing Assistant

(After Journalism / Content Writing Course)

Writes blogs, captions, and website content for brands.

Email Marketing Executive

(After Digital Marketing Certification)

Creates promotional emails and tracks customer engagement data.

🔵 Mid-Level Roles

Performance Marketing Specialist

(After 2–3 Years Experience + Meta Ads Certification)

Runs paid ad campaigns on Google and social media platforms.

Content Marketing Manager

(After BBA in Digital Marketing / Journalism Degree)

Plans content strategies for blogs, videos, and company campaigns.

Digital Marketing Analyst

(After Google Analytics Certification)

Studies marketing data and improves online campaign performance.

E-commerce Marketing Manager

(After Industry Experience + Marketing Skills)

Promotes products online and improves e-commerce store sales.

🟣 Advanced Roles

Digital Marketing Director

(After MBA / PGDM in Marketing)

Leads company marketing teams and manages advertising budgets.

Chief Marketing Officer (CMO)

(After 8+ Years Experience & Leadership Skills)

Handles company branding, growth strategy, and marketing decisions.

Brand Strategy Consultant

(After MBA + Corporate Experience)

Advises companies on branding, audience growth, and online presence.

Global Digital Marketing Agencies

Manage online ads, social media campaigns, and brand promotions.

International E-Commerce Companies

Promote products online and improve global online sales.

Media & Content Companies

Create digital campaigns, videos, blogs, and online promotions.

Remote Marketing & Freelance Work

Handle SEO, social media, and ads for clients worldwide.

International Brand Management

Build global brand image and manage worldwide marketing strategies.

(Click Yes or No for each question)

1. Do you enjoy using social media apps and websites?

2. Do you like creating posts, videos, captions, or online content?

3. Are you interested in learning how online ads and promotions work?

4. Imagine you are working as a Digital Marketer for a company. The company wants more people to know about its new product. You study the customers and find out what they are interested in. You then decide what kind of online ads and content will reach them best. Finally, you use your ideas to promote the product online. Do you like this type of work?

5. Imagine a company approaches you to handle their digital marketing. You create ads, social media content, and online campaigns to promote the company. Does this excite you?